I offer my clients a variety of services catered to their individual needs and business goals including content development and management, consulting and strategy services, email campaign management, and data-driven targeted marketing. I’ll work with you one-on-one to evaluate areas for improvement, opportunity, and growth in your unique business. Much of my work is scalable to fit a variety of budgets. And if you’re interested in a service not listed here, please ask. I’m always open to requests.
Below are brief descriptions of some of the services I offer. Please inquire about more details here. Thanks!
Charting the Course
You know there’s room for growth in your business, but you need someone on the outside to help you re-frame your current situation and give some perspective. Start with a 30-minute consultation call to discuss your audience engagement history, current situation, and goals going forward.
Communications & Marketing Strategy Session
You know the areas in which you’d like to improve your business. You likely have data to paint me a picture of where you are now. Perhaps you have tools in place that are working but could use a tune-up. Sound familiar? I can help with that. Sit down with me for a one-hour strategy session to discuss what’s working and what needs some work.
You and your team wear a lot of hats. I get that. You’re likely juggling a website, social media platforms, emails, and a host of other tasks. Maybe you’re burnt out on creating fresh, relevant content that engages your audience. Let me generate a bank of content ideas for you to go back to again and again.
Customized Email Swipe File
Let me provide you with some fresh, engaging ideas for your regular emails. Emailing is a time-tested marketing strategy and one of your most direct, personal methods of getting–and staying!–in touch with your clients. Use this to your advantage!
Customer Engagement Survey & Report
You reach out to your clients all the time, but when is the last time you heard from them on a large scale? Listening is one of the most effective tools you have for gauging client satisfaction, gathering information about gaps in your service, and generating ideas about new ways you can serve them. All you have to do is get them to talk. A thoughtfully-crafted survey is a great vehicle for initiating this type of client engagement.
À La Carte Content Writing
Quality content plays a major role in attracting your online audience, convincing them to stay around for a while, and encouraging them to engage with your brand. The content you showcase should inform and entertain the reader. It should also effectively present your business and brand as a convenient, trusted solution to their problems.
Digital Marketing Plan
Let’s sit down and jump-start things with a practical, customized plan to achieve your digital marketing goals. We’ll examine all facets of your contact with clients, including your website, social media accounts, and email list. I’ll leverage the data we have about your client engagement to suggest the most effective, engaging path forward with your marketing.
Omnipresence Method Mini-Campaign
Take the guesswork out of social media engagement, gain concrete insight into what drives and engages your audience, and establish your brand’s Omnipresence in the market. The Omnipresence Method combines the power of data-driven content and Facebook’s targeted reach to position you as a resource that is everywhere, all the time; the most convenient option; and a trusted friend. (This is often referred to as The Starbucks Effect.) **Note: this is a great entry-point into Facebook (and Instagram) ads. The work here helps define targeting constraints essential to effective Facebook advertising.**
Monthly Content Writing
Your online content is the face of your brand. Full stop. Leverage that content to engage, strengthen, and expand your audience for maximum business growth. I’ll follow a number of digital content best practices to ensure your content is captivating, full of value, in line with your brand, and optimized to increase conversion and win you new clients! Build the package of your choosing from several options, including blog posts, emails, and social media content pieces.
Monthly Consultation & Advising
Whether I’m doing hands-on work for your business or you’re doing the work yourself, these calls can help you to maintain focus, get clarity, and generate new ideas and solutions as you grow your business. A weekly check-in with someone who knows your goals and objectives can give you peace of mind and help you maintain momentum. Being so close to the work, it can be a challenge to gauge your audience’s perception of your business. As your advocate, I’m here to champion your efforts and provide honest, straightforward insight into how your business reads to “the outside world.”
Taking the Long View
These services are highly customized. The scope and process of each project varies from client to client, so please contact me for more specific details and to see if one of these would be a good fit for your needs.
WordPress Website Redesign
Does your website feel like a time warp back to 1998? I can help bring things up to speed with an elegant, professional WordPress website redesign that showcases your business’s unique sensibilities. I’ll build a multi-page website that gives you the fresh, competitive aesthetic you’ve been hoping for. Testimonials, contact forms, photo galleries, links to social media platforms, and a landing page for clients to subscribe to your email list. The options are varied and perfectly suited to your business’s specific needs. If you’re ready to put your best face forward, let me rebuild things from the ground up. You’ll be glad you did!
Client Testimonial Video
Showcase glowing client testimonials, and build more trust among future clients with high quality videos. Marketing tip: “video increases audience understanding of your business by 74%, and roughly 30% of everyone’s collective online activity is spent watching videos.” Good news: my husband is an accomplished videographer, editor, and motion graphics designer with extensive experience in storytelling and interviewing. With my background in acting and my knack for helping folks share the heart of their stories, we make a winning team when it comes to producing videos that build credibility and convert. We’d love to highlight your clients’ rave reviews and help you reach even more travelers!
Looking for other types of video and storytelling services? We’d be happy to find a solution that works well for your business. Just ask!