Consultation Call

You know there’s room for growth in your business, but you need someone on the outside to help you re-frame your current situation and give some perspective. Start with a 30-minute consultation call to discuss your audience engagement history, current situation, and goals going forward.

Email Copywriting

Consistent, quality communication with your audience is key to keeping your business front-of-mind and promoting your offerings. Emails are a well-received, easily accessible platform for reaching future clients and engaging existing ones, even outside social media. And on average, the ROI on email marketing is $40 for every $1 spent, far outperforming other marketing techniques.

Your email marketing options are varied. You may have a general email list, a list of new customers, a list of recurring/repeat customers. I offer the following campaigns:

• Daily emails to build relationships
• Flash sale emails for time-constrained product or service discounts
• Launch emails to launch new products or services
• Drip campaigns for onboarding/welcome/indoctrination or reengagement
• Break-Even Offer (BEO) funnel emails
• Email newsletters for relationship building
• Customer newsletters for relationship building
• Distribution emails for sharing blog content

SEO-Friendly Blog Post

It seems like everyone is blogging these days. But not everyone knows the headlines that convert, the post types that get the best traffic, or the importance of high-value content that captures your readers’ attention. Your blog is an excellent platform for establishing your authority, getting your message out to influencers’ audiences, and delivering your audience fresh and informative content that matures into a valuable library of evergreen content that continues to present your business and brand as a convenient, trusted solution to your customers’ needs. 

Quality content plays a major role in your SEO strategy. Your blog posts should rank well in Google, attract your ideal online audience, and convince readers to stay around for a while. The content should inform and entertain the reader and deliver great value. It should also educate them about your brand and USP and, ultimately, convince them to choose you over your competitors when booking. 

Please note: While I enjoy delivering one-off blog posts, my preference is to develop a strategic, targeted editorial calendar of multiple blog posts (with unique objectives) over several months to generate maximum traffic, build your authority, and deliver excellent value to your customers. 

This large-scale editorial calendar is modeled after Joseph Campbell’s The Hero’s Journey. It’s designed to establish you as a trusted expert and move readers along the line of trust from casual visitors to engaged followers to loyal customers. 

After we’ve worked together on a few individual blog posts, I’d love to discuss this more robust strategy with you.

Digital Marketing Strategy Session

You know the areas in which you’d like to improve your business. You likely have data to paint me a picture of where you are now. Perhaps you have tools in place that are working but could use a tune-up. Sound familiar? I can help with that. Sit down with me for a one-hour strategy session to discuss what is and isn’t working about your current systems, approach, and project management.

Coaching & Accountability Call

Sometimes a phone call really is the best solution. If you’re stuck, overwhelmed, or crunched for time, a 45-minute coaching call can make all the difference in helping you move forward and accomplish your goals, both short- and long-term.

Omnipresence Method Mini-Campaign

Take the guesswork out of social media engagement, gain concrete insight into what drives and engages your audience, and establish your brand’s Omnipresence in the market. The Omnipresence Method combines the power of data-driven content and Facebook’s targeted reach to position you as a resource that is everywhere, all the time; the most convenient option; and a trusted friend. (This is often referred to as The Starbucks Effect.) 

**Note: this is a great entry-point into Facebook (and Instagram) ads. The work here helps define targeting constraints essential to effective Facebook advertising.**

Facebook Ad Service

A good Facebook ad is targeted, compelling, and inspiring. Facebook ads can be a wonderfully effective, economical way to grow your audience, generate new leads, and even convert leads (potential customers) into sales (purchasing customers).

Once you’ve chosen the offer or resource you’d like to target (a training sign-up page, lead magnet, packaged offer, etc.),

• I will coordinate with you or your web developer to make sure you have the appropriate Facebook pixels installed on your website and blog. This allows me to create custom audiences within Facebook (we can then use that data to create lookalike audiences in future ads).
• I’ll write up to four different pieces of copy.
• I’ll build up to four different audiences based on targeting indicators we discuss.
• I’ll then test different combinations of copy, audiences, and images (at a budget determined by you). I can test up to 64 unique ads with this process.
• The testing phase typically lasts about a week (or however long it takes to reach 50 optimization events).
• During the testing phase, I’ll let the Facebook algorithm do its work to tell us which are the best-performing ads of the test set. 
• Once I’ve identified your winning ad(s), we can run extended campaigns with the ads of your choosing at a daily budget determined by you.
• From here, you can either take over campaign management, or I can manage your ads for you long-term. This is a separate discussion we can have at a later date. Just know that Facebook Ads are a lot of work, and they’re not a set-it-and-forget-it sort of thing. 

Monthly Content Writing

Your online content is the face of your brand. Full stop. Leverage that content to engage, strengthen, and expand your audience for maximum business growth. I’ll follow a number of digital content best practices to ensure your content is captivating, full of value, in line with your brand, and optimized to increase conversion and win you new clients! Build the package of your choosing from several options, including blog posts, emails, and social media content pieces.

Monthly Consultation & Advising

Whether I’m doing hands-on work for your business or you’re doing the work yourself, these calls can help you to maintain focus, get clarity, and generate new ideas and solutions as you grow your business. A weekly check-in with someone who knows your goals and objectives can give you peace of mind and help you maintain momentum. Being so close to the work, it can be a challenge to gauge your audience’s perception of your business. As your advocate, I’m here to champion your efforts and provide honest, straightforward insight into how your business reads to “the outside world.”